Readings and Resources
There are many sources of information on alumni relations and many ways to organize new programs. Here is the start of a list of references. This page will be updated regularly so please visit often!
Alumni relations
Reactions to COVID-19 section
Edersheim, Kathy "Leveraging alumni power to adapt to COVID-19 disruption" University World News, June 7, 2020
Fontana, Francesca and Burton, Amber. "Universities to Their Alumni Networks: Give Our Grads Jobs" May 21, 2020.
Catherwood, Ryan "With in-person events nowhere in sight, alumni and donor teams should focus on content strategy" LinkedIn, April 8, 2020
Vlahos, Christopher Alumni Relations Forecast 2020 Reboot LinkedIn, April 4, 2020.
General
The YaleGALE Guide to Alumni Relations and Volunteer Engagement Slotznick, Ben, Editor, and Kathy Edersheim, co-Editor 2015 (Download on Amazon)
Scott, Robert A. Why are universities neglecting their global alumni? University World News, 12 October 2019.
Taylor, Deb
Klamm, Dan Running a Successful Alumni Program: What They Don’t Tell You EnterpriseAlumni February 13, 2018.
Edersheim, Kathy Alumni Affinity Group Case Study Academic Impressions January 4, 2018.
Smith, Parks Don't be afraid to test your engagement strategies LinkedIn November 28, 2017
Edersheim, Kathy How to Engage International Alumni Effectively Academic Impressions August 9, 2017.
Ellis, Curt and Stuart Davidson Rethinking Alumni Programs for Greater Impact Stanford Social Innovation Review June 29, 2017.
Hanrahan, Kieran Why You Should Be Investing in Alumni Lifetime Value Switchboard April 26, 2017.
Shaindlin, Andy Alumni Networks: Allies for Institutional Reputation Alumni Futures April 13, 2017.
Cohen, Ronald. "Time = treasure: let's pretend higher education fundraising is suddenly illegal. Do you still care about your alumni?" Currents 39, no. 7 September 2013: p. 32-35.
Alumni Interviewing
Edersheim, Kathy 12 Keys to Making Alumni Interviews in College Admissions Effective Academic Impressions May 6, 2019.
Volunteer engagement
Yuen, Courtney 5 Steps to Boost Your Alumni Volunteer Engagement Academic Impressions January 11, 2019.
Balotescu, Christina The Importance of Volunteering March 16, 2018
Spinney, Katherine How We Keep Blowing it With Volunteers (and How to Fix It) Katherine Spinney Coaching. January 28, 2018.
Shaindlin, Andy Three Engagement Breakthroughs for 2018 Switchboard January 4, 2018.
Take a look at these 25 volunteer statistics…they will blow you away VolunteerHub December 5, 2017.
Hrywna, Mark Volunteer Time Value Pegged At $193 Billion The NonProfit Times April 20, 2017.
Brooks, David How to Leave a Mark on People The New York Times April 8, 2017.
Leadership
Conversation with Tracy Barlok and Janis Martinson Effective Leadership in Advancement The Woolbright Group April 8, 2015.
Recommended by Lynn Johnson, Impactrics Consultant:
Andrew Dubrin, 2016 (8th ed). Leadership: Research Findings, Practice, and Skills. Boston: Houghton Mifflin.
Michael Hitt, J.S. Black, and L.W.Porter, 2012. Management. Upper Saddle River, N.J.: Prentice Hall/Pearson Education.
Richard Hughes, Robert Ginnett, and Gordon Curphy, 2015 (8th ed). Leadership: Enhancing the Lessons of Experience. New York: McGraw Hill Education.
James Kouzes and Barry Posner, 2017 (6th ed). The Leadership Challenge. San Francisco: Jossey Bass/John Wiley.
Cynthia McCauley and Ellen Van Velsor (editors), 2004. The Center for Creative Leadership Handbook of Leadership Development. San Francisco: Jossey-Bass/ Wiley.
Robert Quinn, Sue Faerman, M.Thompson, M. McGrath, and D. Bright, 2015 (6th ed). Becoming a Master Manager. Hoboken, N.J.: John Wiley.
Fundraising
Mansoor, Daniel, The end of fundraising as we’ve known it October 30, 2020
TopNonprofits, 12 Donation Page Best Practices From Study of Top Orgs August 24, 2020.
Axelrad, Claire. The Donor Pyramid and Marketing Funnel Have Changed Guidestar blog May 6, 2019.
Metrics
Allenby, Dan. "Measuring alumni engagement," Annual giving network May 25, 2016.
Hanrahan, Kieran. "Inputs vs. outcomes: are you using the right data to measure ROI?," Switchboard May 24, 2016.
Coolman, Jason. "The good the bad and the easy: what you should know about metrics and measuring alumni engagement," Currents 41, no. 9 December 2015: p. 44-48.
Doyle, Gwen; Fusch, Daniel; Swietlik, Erin. "Beyond friendraising: the shift to metrics-driven alumni relations," Higher ed impact March 27, 2014.
"Is ROI a four-letter word?," BriefCASE 11, no. 5 May 2013.
Brant, Keith E. Regan, Patrick J. "The spectrum of alumni involvement: finding ways to measure the variety and intensity of connections with graduates," Currents 28, no. 2 February 2002: p. 22-28.
Mentoring
Alumni as Mentors, Future First Kenya Newsletter, (March 2019)
(Ginnifer) Cié Gee "5 Fairy Tales People Believe About Mentoring in Higher Ed," Academic Impressions, 30 October 2017.
The Case for Alumni Mentoring Graduway (March 2017)
Career development
Cook, Lisa 3 Ways to Rethink Career Services and Post-College Outcomes, Academic Impressions - Higher Ed Impact December 7, 2016.
Education
Bosio, Emiliano The need for a values-based university curriculum University World News, 28 September 2019.
Community
Hanrahan, Kieran Why Alumni Who Don't Give Matter More Than You Think Switchboard January 31, 2018
Dillon, Jay Le Roux Alumni Engagement: What We’ve Gotten Wrong And How To Fix It, Salesforce.org January 9, 2018.
The Art of Community, Vogl, Charles, Berrett-Koehler Publishers 2016. (Download from Amazon)
Organizations and websites
- Academic Impressions
- Council for Advancement and Support of Education
- Educate Plus
- InHIve (formerly Future First Global)
- Alumni Toolkit
- Global Alumni Leadership Exchange
Higher Education
Gallup-Purdue Index Report 2015 Summary
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